Absurd Snacks

Goal: Develop a campaign that drives awareness and engagement for Absurd Snacks’ expansion while broadening its audience beyond those with dietary restrictions. Redefine our target market by repositioning Absurd Snacks trail mix as not just a snack, but as a versatile meal enhancer.

Research: 97% of People Have Tried a Recipe They Saw Online* | *According to a study held by canterbury university in 2024